Press Release - Reality Central Network

Press Release - Reality Central

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Press Release for Reality Central Network - 5/17/04

WILLIAM MORRIS AGENCY AND REALITY CENTRAL

FORM STRATEGIC ALLIANCE

Companies Will Work to Develop Sponsorship Initiatives

And Creative Opportunities for Program Suppliers;

WMA President/CEO Jim Wiatt Joins Cable Network's Advisory Board

May 17, 2004 – The William Morris Agency (WMA) and Reality Central cable network have entered a multi-faceted, long-term strategic alliance, it was announced today by the two companies. Additionally, Jim Wiatt, President and Chief Executive Officer, the William Morris Agency , will join the network's Advisory Board.

Under the agreement, WMA will work with Reality Central to expand the network's relationships with corporate sponsors and program suppliers for the channel.

This agreement marks the first time WMA has committed to an overall alliance with a television network in the sponsorship and programming arenas.

”We have always sought to work with companies that have distinctive visions, well-thought-out road maps for success and strong leadership teams,” said Wiatt. “Reality Central has all of these attributes and promises to be a groundbreaking media venture for which we believe the skills of the William Morris Agency can play an integral role in helping it achieve its potential.”

”The William Morris Agency holds a preeminent position in the reality television, creative and corporate branding industries, and the relationship we've forged will accelerate the growth of Reality Central,” noted Kay Koplovitz, Chairman, Reality Central. ”My partners, Larry Namer and Blake Mycoskie, and I are creating a true thematic network to serve an enormous global audience and to redefine the relationship between cable channels and entertainment technology. Being linked with Jim Wiatt and his organization, their insight and resources, further validates our strategy and is a giant step forward toward realizing our goals.”

Reality Central will work with the William Morris Agency 's corporate consulting division (WMC) and its television department on a non-exclusive basis to generate marketing and content initiatives for advertisers and program suppliers. These opportunities will take advantage of the reality genre's proven strength in the Adults 18-34 demographic, as well as Reality Central's reach into the cable industry's newest technology.

“Our combination of a channel, broadband feed and exclusive VOD, PVR and wireless content offers brand marketers the means to partner with television beyond traditional avenues,” said Namer, President and Chief Executive Officer, Reality Central.

According to Paul Bricault, Senior Vice President, William Morris Consulting: “Corporations want access to unique media resources offering breakthrough brand visibility. Along with the unquestionable appeal of the genre it targets, Reality Central has created a diverse slate of marketing initiatives that leverage both content and technology.”

Under the direction of Mark Itkin, WMA’s Worldwide Head of Syndication, Cable, and Non-Fiction Programming, the agency will also generate partnerships for producers, networks and studios with the network. ”Reality Central introduces a new dimension to the genre and opens the door to innovative opportunities,” said Itkin. “Bringing together the reality programming community and a network seeking to monetize those assets is a win-win situation.”

Wiatt will join Reality Central's Advisory Board, comprised of leaders in cable, media, entertainment, advertising and technology.

About Reality Central:

Launching in 2004, Reality Central is the only network to celebrate the most popular aspects of the dynamic genre, offering behind-the-scenes news and information; exclusive American premieres of cutting-edge international hits, and enhanced versions of landmark U.S. series. The network will extend its brand with original content for broadband, wireless, VOD and PVR. Its partnership with United Stations Radio Networks will deliver Reality Central-branded news, features, satellite tours and programs to 3300 radio stations locally; in addition, the network will utilize 150 reality contestants in other local marketing activities. Chairman is Kay Koplovitz, founder of cable's USA Network and The SCI FI Channel. The network's co-founders are longtime cable programmer and operator Larry Namer, President and Chief Executive Officer, and marketing and advertising entrepreneur Blake Mycoskie, Chief Operating Officer. Based in Santa Monica , CA , its website is www.realitycentral.com.

About the William Morris Agency:

Founded in 1898, the William Morris Agency is the leading talent and literary agency in the world, with principal offices in New York , Beverly Hills , Nashville , London and Miami Beach . The Agency represents clients in all segments of the entertainment industry, including Motion Pictures, Television, Music and Personal Appearances, Broadway Theatre and Theatrical Touring, Book Publishing, Commercials, Sports Marketing and Corporate Consulting. The William Morris Agency can be found on the World Wide Web at http://www.wma.com.

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