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Casting
Call - New MTV Reality Dating Series 3/4/08
Doritos and MTV Announce Casting Call for Spicy Girls and Sweet
Guys for New Reality Dating Series
Spicy-Sweet Pair to Star in Doritos Spicy Sweet Chili Tortilla
Chips Commercial
NEW YORK, /PRNewswire/ -- Are you a spicy girl or a sweet guy? If
so, MTV and Doritos brand want to hear from you.
MTV and Doritos are searching for guys and girls who can prove
that opposites really do attract for a new short-form reality dating
series called "When Spicy Meets Sweet." Beginning today,
people 18 years of age or older can go to
www.snackstrongproductions.com to find out how they can become a
Spicy Girl or Sweet Guy. Interested fans will then register and
build their own profiles at a specially branded MTV web site,
http://spicyandsweet.nextornot.com, where viewers help determine the
four Spicy Girls and four Sweet Guys to go on a series of dates that
will be chronicled online and on-air.
The Spicy Girl and Sweet Guy contestants are chosen by how much
time viewers spend on their profile pages between February 25 and
March 16. The semi-finalists will be chronicled in an on-air
micro-series premiering on April 18, and the winning couple -- as
determined by viewer votes at www.snackstrongproductions.com -- will
be featured in a national commercial for the new Doritos Spicy Sweet
Chili tortilla chips that will air exclusively on MTV and MTV2 this
summer.
Additional details about the promotion, including the official
rules, are now available at www.snackstrongproductions.com.
SpicyandSweet.NextorNot.com taps into the existing NextorNot.com
community, one of MTV's most successful web sites based on the
popular dating franchise "NeXt." The community's
passionate members have generated a whopping 12 million "NeXts"
since the beginning of the year.
Doritos Spicy Sweet Chili chips combine both the opposite tastes
of sweet and spicy to create one intense "sweet heat"
snack experience. Doritos Spicy Sweet Chili flavor is available now
nationally for $3.49 (12.5 oz) and $0.99 (2.6 oz). Inspired by the
bold fusion of flavors in Spicy Sweet Chili Doritos, "When
Spicy Meets Sweet" explores what happens when spicy girls and
sweet guys set out to meet their respective matches.
MTV is the dynamic, vibrant experiment at the intersection of
music, creativity and youth culture. For over 26 years, MTV has
evolved, challenged the norm, and detonated boundaries -- giving
each new generation a creative outlet and voice that entertains,
informs and unites on every platform and screen. On-air, MTV has
been the number one rated 24 hour ad-supported cable network P12-24
for 16 straight years. Online, MTV.com scored double-digit growth in
2007 and MTV launched 15 dynamic online communities and eight new
virtual worlds. On the go, MTV Mobile is the #1 music brand in the
wireless space -- delivering 90% more streams than in 2006. And
MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each
deliver unprecedented customized content, super-serving music fans,
college students and young American Latinos like no one else. MTV is
part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of
the world's leading creators of programming and content across all
media platforms. Wanna know more? Come on in ... www.mtvpress.com.
Frito-Lay North America is the $10 billion convenient foods
division of PepsiCo, which is headquartered in Purchase, NY. In
addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker
Foods, Gatorade and Tropicana.
SOURCE MTV
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