Casting
Call - The Apprentice: Martha Stewart 2/3/05
MARTHA STEWART TO HOST NEW VERSION OF NBC'S "THE
APPRENTICE" CASTING BEGINS IMMEDIATELY IN 27 CITIES NATIONWIDE
FOR "THE APPRENTICE" AND "THE APPRENTICE: MARTHA
STEWART"
NEW YORK - February 3, 2005 - NBC announced today the network
would broadcast an additional version of the hit reality show
"The Apprentice" featuring Martha Stewart as host. The new
edition will be titled "The Apprentice: Martha Stewart."
The announcement was made by Jeff Zucker, President, NBC Universal
Television Group. Donald Trump and Mark Burnett will serve as
Executive Producers of both series. "The Apprentice: Martha
Stewart" will retain the general format of the original series
including weekly eliminations, however, the style and feel of this
new show will be tailored to Stewart's personality and brand
identity. The tasks will be centered around Stewart's areas of
expertise: media, home renovation, entertaining, design,
merchandising, technology and style. Stewart will bring her own
sensibilities and creativity to the elimination process.
"NBC is delighted to be working with an iconic, self-made,
business woman such as Martha Stewart, a true entrepreneur who
transformed a small catering business into a world-renowned
empire," said Zucker, President, NBC Universal Television
Group. "The series will be infused with Martha's celebrated
grit and savvy as she offers others a chance to aspire to turn their
dreams into hard-won reality." "I am thrilled to be able
to offer my good friend Martha the opportunity to join me in the
success of 'The Apprentice,'" said Trump, Executive Producer,
"The Apprentice." "As an executive producer, I'll be
rooting for amazing ratings but most of all, I hope she has as much
fun as I do with this venture."
"Martha Stewart is an American icon and was the world's
first self-made female billionaire," said Burnett, creator and
Executive Producer, "The Apprentice." "Donald Trump
gives thousands of Americans the opportunity to apply to learn from
and work for the most dynamic real estate tycoon in the country,
while Martha Stewart offers her wonderful creative vision and
expertise in the worlds of television, publishing and merchandising.
This diversity of opportunity for both viewers and applicants will
take our franchise to new heights."
"Martha has a unique ability to spot and nurture talent - as
evidenced by the incredible team she built at MSO," said Susan
Lyne, President and CEO of Martha Stewart Living Omnimedia. "We
will welcome the winner of "The Apprentice" search to the
MSO family in this dynamic period for the company." Casting for
both versions of "The Apprentice" begins immediately in 27
cities nationwide (see details below or log on to www.nbcuni.com).
Candidates encouraged to apply should be creative, entrepreneurial,
versatile, media savvy and articulate. They also should have
expertise in technology, design, television, publishing or
merchandising and possess good business acumen.
Casting cities and dates below: New York, Detroit and Houston
Feb. 4 Atlanta, Denver, Raleigh and San Jose Feb. 5 Las Vegas, St.
Louis, Tampa and Washington D.C. Feb. 11 Dallas and Providence Feb.
12 Louisville and Philadelphia Feb. 18 New Orleans, Phoenix,
Chicago, Oklahoma City, Boise and San Diego Feb. 19 Columbus Feb. 25
Orlando, Seattle, Indianapolis, Kansas City and Albuquerque Feb. 26
Transcripts will be available from the conference call, as well
as a replay of the call one hour upon completion. Call 866/509-6767
for the replay. "The Apprentice" is produced by Mark
Burnett Productions in association with Trump Productions LLC. Mark
Burnett, Donald Trump and Jay Bienstock are Executive Producers.
Conrad Riggs and Kevin Harris are co-executive producers.
Martha Stewart Living Omnimedia, Inc. (MSO) (www.marthastewart.com)
is a leading provider of original "how-to" information,
inspiring and engaging consumers with unique lifestyle content and
high-quality products. MSO is organized into four business segments:
Publishing, Television, Merchandising, and Internet/Direct Commerce.
Martha Stewart Living Omnimedia, Inc. is listed on the New York
Stock Exchange under the ticker symbol MSO.
